In 2006 the company launched a new product line after several years of success with designer clothing in several categories. The move was into the fiercely competitive world of women's perfume. Their new perfume was simply called Juicy Couture relying on the brand name's success to thrust the fragrance on to the limelight. Developed by Harry Fremont the fragrance was an instant it and has become established as one of the most popular perfumes on the market today. Some of the ingredients include watermelon, pink passion fruit, water hyacinth, mandarin and certain woods.
In 2008 there was the launch of 'Viva La Juicy' which consists of Mandarins,Sandalwood, Amber, Jasmine, Honeysuckle, Wild Berries, Praline, Vanilla, Gardenia and Caramel. Those that have tried the scent have found it to be just as good or better than the original Juicy Couture perfume and is often described as sexy, funky, fun and flirty. It's a light and sweet smelling fragrance, somewhat different from the first perfume with a scent of fruits and a subtle hint of vanilla.
Reviews
Both perfumes received critical acclaim and was widely accepted by buyers as their favourite perfumes. Both use fruits and woods as the ingredients to create a scent that is unique to Juicy Couture.
Review sites certainly back up the claim that the perfumes are very popular and are leading designer fragrances.
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