Juicy Couture | A Brief History

Two Founders of Juicy Couture

Juicy Couture | A Brief History


The company Juicy Couture was founded in 1995 by Pamela Skaist-Levy and Gela Nash (who is now Gela Nash-Taylor) in California USA under the title of Travis Jeans, the identify of Juicy Couture did not become established until the following year.  The market was targeted at young women who were already into designer fashion but sought to provide an alternative brand that was more affordable. The founders hit a master stroke when they sent Madonna a velour tracksuit with the word 'Madge' embroidered on it.  Once photographers caught Madonna wearing tracksuit the name Juicy Couture became a household name.  The organization has blossomed into a global empire and have extended their product range from clothing to perfume, footwear and jewellery and other accessories while opening flagship stores around the world. Recently the company become a subsidiary Liz Claiborne empire.


The Desirability of Juicy Couture


Part of the appeal of Juicy Couture is the quality of the products.  Very well made items with quality materials that do exude a sense of luxury, couple this with leading designs that seem to always appeal to buyers and you have the ingredients to be successful.  The real bonus for the company is that it has a large following from the Hollywood A-List stars, they are constantly photographed with Juicy Couture apparel and this exposure ensures the companies products are always in demand.

Izzie Brown Boot

Range of Styles (Boots)


Nothing stays around for long if it's Juicy Couture and many boots are made in limited numbers. The styling varies tremendously with sophisticated ankle boots to the glamorous over-the-knee style boot. Whatever your taste there's a boot designed for you, the main problem that is experienced is the high price of many boot designs and the limited availability.  Of course being designer fashion the prices are going to be higher than your traditional retailer but the quality and exclusiveness of their products is always first. 


A Small List of Styles from the Juicy Couture Range

Chara Boot

Chief Studded Ankle Boots

Georgine Bootie

Honey Over the Knee Boot

Mindy Calf Boot




Surprisingly these boots and many others can be found at Amazon which has it's own Juicy Couture Dept and very often the prices are discounted.  The only issue is that the stock is often limited.  
A larger selection can be found here at Juicy Couture Boots.